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Crazy bullshit

Bill Gates developed or endorses "Brain Honey" and similar remedies that supposedly cure or reverse Alzheimer's disease and memory loss.

Spread on: Online ads and sales websites, US (2026)

The real story

Ads keep using Gates's name to sell supposed dementia cures under changing names, including Brain Honey, Mind Boost and Memopezil. The pitch stays the same, presenting him as the man behind a memory breakthrough. He has no connection to any of these products.

The fact-checker's verdict: “Scam”. Our label never goes further than theirs.

How to spot it

A miracle cure 'backed' by a billionaire and sold only through a long video sales page is a scam template.